You Fell For It. The entire function of that headline was to pray on your primitive brain. The neuroscience behind it was simple – we are risk adverse beings, looking to secure our future and we’ll do anything to avoid pain. Pain is a massive marketing lever, and it’s been used and abused for years […]
Don’t Make This Super Huge Marketing Mistake Read More »
Public Relations. As a managed service provider, you may be unsure if you really need public relations. After all, you’re not Google or Microsoft, you most likely don’t have crises in the media. But if your brand recognition is low, you have a small online presence, and you’ve never been in the press— then you
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One of the biggest updates in WordPress history is coming, but should you actually update? Here’s what you should know. The Simpler Days. I’m one of the few aging people in this field that can remember when WordPress made it’s entrance onto the web’s stage. Most agencies were pumping out their own custom CMS platforms
Should I Upgrade to WordPress 5.0? Read More »
From the outside there is likely a lot of confusion around how to really tell marketing companies apart. But with the insider’s lens that we’ll give you in this post, you’ll see the differences and use them well. Price is a Horrible Differentiator That is how most people make decisions on what marketing firm to
There Are 5 Different Types of Marketing Firms… Choose Wisely Read More »
Is the era of “free” social media marketing dead? It seems so, but here is the guide to the new reality. Organic Social Media is Dead Yes, it’s true. Organic reach on social is getting harder and harder. Facebook reach was already on the decline in 2016, but in 2018 Facebook’s news feed changed and
Is Organic Social Media Dead? Read More »
The tide is turning toward chat. Should you jump in? Putting a chat window on your website could push your company into the 21st century – or be an epic customer service fail. Now is the Time Sometimes you just know something. That is how I feel about chat on websites. Based on my years
Should You Use Chat On Your Website? Read More »
Guilty by association. That is how most marketers feel when it comes to the seemingly blurred or grey area between lies and marketing. But this is only the surface of a bigger issue. Marketing is Lying. Right? That very comment shows how beaten down we are at this point – that the very idea of
Lies, Falsehood, and Marketing Read More »
Are you experiencing some trouble closing leads or even getting interest in your product or service? It might be your website causing your troubles. The common misconception is that a website helps your business succeed no matter the condition. Nothing could be further from the truth. In actuality, a bad website is like having a
When Is It Time to Redo Your Website? Read More »
If you run a project-based company, you can only imagine the seemingly nirvana-like state of having monthly recurring income. All you know are the highs and lows of securing contract after contract to sustain your business. Now, imagine a world where you have recurring income for your services month-to-month, lowering the need for recurring sales
How to Add Recurring Revenue Streams to Your Service Business Read More »
As many of us run our businesses, we tend to think like CFOs, focused on financial measures and statistics as the only details of business that matter. But time and time again, the business world shows us that marketing-first organizations truly win. Here’s why. 1. Marketers Think Customer First, Not Finance First. It almost seems
3 Reasons to Stop Thinking like a CFO and More like a CMO Read More »
