Segmenting Your Loyalty Program
Creating segments for your loyalty program can help you build value with your customers quickly. We look at three tactics to achieve a great split.
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Database Marketing
3 Tactics for Reading Customer Data
Chopping up your data can be rewarding but exhausting if you don’t know where to start or have the right tools. In this post we look at three ways you can dive into your data quickly with no extra software.
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Focusing Retention on Bottom Line Growth
Are you missing something in your marketing plan? Likely its thousands in missed profit due to poor customer retention. In this post we help you get the right focus on your customer retention efforts for maximum growth.
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How-to do Marketing Automation for Ecommerce
Ready for marketing automation for your Ecommerce store? Let’s look at this roadmap for breaking into marketing automation.
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When Customer Data Use Gets Creepy
In this post we’ll look at the “creepy” factor when it comes to big data use and how prevalent it is becoming for marketers.
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Stop Chasing Big Data Analytics
Looking for something and want to bet the farm that big data analytics is the right ticket? Think again. Let’s take a step into reason before jumping into the big expense of big data.
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Why Loyalty Programs Fail
Wondering why your loyalty program is headed for death row? In this article we talk about three attributes of a dying program.
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Data Does Not Solve Retention Problems
Data alone can not solve your retention problems. In this post, we talk about the difference between data and insight in retention.
Data Does Not Solve Retention Problems Read More »
3 Successful Customer On-Boarding Tips for your Online Service
In this article we look at three overlooked tips to help you successfully on-board your customers to your online service or SAAS product for greater retention.
3 Successful Customer On-Boarding Tips for your Online Service Read More »
Customer Retention Should be 15% of Your Budget
In this article we look at a proper allocation to your retention marketing budget being the first step in understanding how to properly approach retention with your customer base.
Customer Retention Should be 15% of Your Budget Read More »
