Are you tracking your retention with the right metrics? In this post, we’ll discuss three metrics that can assess your product health.
3 Powerful Retention Metrics for Marketing B2B SAAS Read More »
In this post we look at the win-back campaign email and how to use this campaign to get success in a very discouraging market position.
Anatomy of the Perfect Win-Back Email Read More »
In this post we look at five behaviors that indicate a strong marketing automation campaign for a SAAS product.
5 Basic Marketing Automation Emails for SAAS Read More »
In this post, we take a look at why customer orientation campaigns have big value for companies that focus on customer experience and loyalty.
Why Orientation Campaigns Matter Read More »
In this article we look at a proper allocation to your retention marketing budget being the first step in understanding how to properly approach retention with your customer base.
Customer Retention Should be 15% of Your Budget Read More »
In this post we look at how messaging adds value to your product or service retention efforts. Without increasing the value of your product or service, you risk the opportunity for real retention.
Building Value Through Messaging Read More »
Keeping subscribers engaged for your online application is a challenging task. In this post, we look at three strategies that can help you maximize your subscriber retention to build better profits
3 Ways To Keep Your Online App Subscribers Read More »
If you’ve dealt with customer churn, most likely you committed one of these mistakes. While we all stumble from time to time, knowing the where the pitfalls are is a good way to preventing them from happening again. In this article, we look at five of the most common mistakes in customer retention.
5 Mistakes in Customer Retention Read More »
Wondering if you are getting enough feedback from your customers? Or maybe not enough? In this post, we look at the two extremes in survey frequency and how to best handle the situations.
How Frequently Should You Survey? Read More »
In this post we look at the three elements in your retention marketing that will give you the most impact in your campaign.
3 “Must Have” Elements of Customer Retention for your B2B Marketing Strategy Read More »
