B2B tech marketing can feel complicated – but it doesn’t always have to. Here’s a simple strategy that consistently pays big dividends: create a landing page for your product or service and use it to convert paid traffic into customers. This is one of our favorite approaches to take in lead generation, and it works […]
The One-Page B2B Tech Marketing Funnel Read More »
B2B tech marketing tools are only useful if they’re used well. If you can’t aim appropriately and hit the nail on the head, your hammer will probably be more destructive than helpful. Pay-per-click campaigns are the same way. If you have a poor paid strategy, with misguided targeting, subpar content, and poor execution, most likely
How to Use Paid Ads in a B2B Tech Marketing Strategy Read More »
A key goal of marketing should be to help engineering firms get new clients. But how should it work? It’s a big question – but it’s important to get right, because leads are key to business growth. With that in mind, we’re putting our extensive B2B tech marketing background to work to answer it correctly.
Marketing for Engineering Firms: Lead Generation Tactics Read More »
If you are looking to grow your B2B tech company through digital marketing, this plan is a good place to start. It’s packed with the strategies that will help you develop new client relationships and nurture existing ones, all ordered in a simple-to-follow guide. Generally, these tactics are presented sequentially, meaning that they’re best tackled
The B2B Tech Marketing Plan Read More »
Tools are only useful if they’re used well. If you can’t aim appropriately and hit the nail on the head, your hammer will probably be more destructive than helpful. Pay-per-click campaigns are similar. If your IT consultant PPC campaign has a poor strategy, lackluster execution, and is otherwise subpar, most likely you’ll just be throwing
IT Consultant PPC Campaign Guidelines Read More »
In a world where the results you can achieve with organic digital marketing are starting to fade, having a highly effective paid media strategy is crucial for IT consultants. Paid media puts you front and center as far as Google search, social media feeds, and more. There are many different types of paid media, including
How to Make Your Paid Media More Effective Read More »
In 2017, Google Pay-Per-Click ads claimed around 78% of all search ad revenue. That just goes to show that if you’re looking into starting PPC for your SaaS company, you need to learn Google Ads inside and out. If you’re looking for an overview of everything Ads, check out: Where to Start with Google Ads.
How to Optimize Your PPC Keyword List Read More »
If you’ve spent any time at all on any social media platform, chances are you’ve been the target of a paid social advertisement. These ads vary in format per platform but range from native ads ingrained in your feed to sideline text ads. Social media platforms have a huge number of users, all of whom
Why SaaS Providers Need Paid Social Advertising Read More »
Although both SEO and PPC are excellent tools in moving your website content to the top of web searches as an AV Integrator, this article will be focusing on the world of pay-per-click marketing, specifically. Chances are, if you have a website and familiarity with how the internet works, you’ve probably heard of PPC. That’s
6 PPC Tips for AV Integrators Read More »
Are you planning an event? Between dealing with caterers, vendors, venues, and promoting the event itself, a lot goes on when planning an event. To keep yourself and your company on track, focus on a few little things that can be done simply and easily to maximize the success of your event. Event marketing for
5 Event Marketing Tips for AV Integrators Read More »
