“Get $100 in Free Ads!” “Free $75 Ad Credit” “Claim Your Free Ads Coupon” We have all seen these ads online. It seems like every SAAS product has some partnership with Google that can get you “free money”. And yet… you still haven’t dipped your toe into the ad world. Why? For most people, it […]
Taking your first steps: Introduction to Google Ads for SAAS Companies Read More »
Conversion optimization for AV integrators is exciting and important – but it takes some real work. Let me back up for a minute, and ask you this question: is your website properly optimized to convert your prospects into leads, and then your leads into customers? Or what about this: are you aware of the aspects
Top Conversion Optimization Guidelines for AV Integrators Read More »
If you’ve spent any time at all on any social media platform, chances are you’ve been the target of a paid social advertisement. These ads vary in format per platform but range from native ads ingrained in your feed to sideline text ads. Social media platforms have a huge number of users, all of whom
Why SaaS Providers Need Paid Social Advertising Read More »
Content creation is arguably the most important aspect of your marketing plan as an AV integrator. It’s the content from webpages, blog posts, referrals, ads, and social media that brings people to your site and keeps them engaged. You do not want to skimp out when it comes to content creation for AV Integrators. This
Successful Content Creation Tips for AV Integrators Read More »
Although both SEO and PPC are excellent tools in moving your website content to the top of web searches as an AV Integrator, this article will be focusing on the world of pay-per-click marketing, specifically. Chances are, if you have a website and familiarity with how the internet works, you’ve probably heard of PPC. That’s
6 PPC Tips for AV Integrators Read More »
Are you struggling with low click-through rates? Low open rates? Writing and sending a great marketing email is trickier than it looks. There’s a lot that goes into a marketing email that may be of little consequence for personal emails. For example, how much time do you spend on a subject line to a close
How AV Integrators Can Send Their Best Emails Yet Read More »
I foresee a future that is not far away. A future when marketing grasps the mountains of data being collected and acts upon them. Results may vary. Drowning in Data, Starving for Insight Sitting on my porch in this sweet spring afternoon in 2019, I’m creating data at a rapid pace. I have a few
When Marketing & Data Reach Singularity Read More »
If you have a website for your managed service provider firm, then you need it to generate leads. Conversion optimization for managed service providers can help you identify where you can improve your conversion rate for your website. Conversion optimization is the process of increasing your conversion rate. When it comes to websites, this could
4 Ways to Improve Your Website Conversions Read More »
Looking for a way to get better engagement through your marketing efforts? You may want to try out video marketing. Video marketing for AV Integrators may come across daunting at first. Or maybe, you personally have never learned enough about video marketing to understand how and when it will be effective for your purposes. In
5 Tips for AV Integrator Video Marketing Read More »
Well, I’m glad we’ve at least put a name to it. “MarTech,” a neat mashup of marketing and technology, is the term people are now using to signify the technology stack related to your marketing efforts. It’s jargonized, sure, but it’s also probably overdue, seeing that MarTech has become a reliable and predictable span of
MarTech and Other Productive Distractions Read More »
