Event marketing typically uses all different types of channels, including email, video, google ads, and social. But while some platforms are pretty straightforward, social media offers you a wide variety of options to choose from in marketing your event. With so many choices, how do you build an event marketing social media plan that’s optimized […]
How to Use Social Media for Event Marketing Read More »
It’s that time of the year again. Gyms suddenly get busy. Book sales increase. The crowd at fast food restaurants thins out. Why? New Year’s resolutions. If you make New Year’s resolutions, you may already know what they are. Lose weight. Make more money. Learn a new skill or hobby. But what about your marketing
How to Set Marketing Goals for 2019 Read More »
You send email blasts, mail postcards once a year, promote your website, and spend hours figuring out if you can really get a lead from social. After all of that, you get some website inquiries and a bunch of calls to your business. The question is, what activity led to that call? Knowing the answer
How Can Call Tracking Help My Business? Read More »
Your marketing won’t work if you can’t balance the big picture with the grind. Success requires painting the big picture accurately and executing on the details with dedication. You need to step back to set the right marketing goals, but then step in to focus on the granular elements of making them happen. Both sides
Why We Need Agile Marketing to Balance the Big Picture and the Grind Read More »
In 2019, the reality is that if your biotechnology firm isn’t doing content marketing, you’re falling behind. Content marketing has the power to drive awareness, expertise validation, and lead generation – and biotech companies are increasingly putting it to use. There’s a flip side to that, though. As content marketing increases in popularity and practice, it’s
How Biotech Companies Can Be Better at Content Marketing Read More »
At this point in the year, everyone has a prediction for what will happen in 2019. Whether it’s virtual reality, architectural trends, or the economy, 2019 cannot be planned out to a “t.” That being said, event marketing will change in 2019. Just like everything else, 2019 will be a year of innovation for event
The Future of Events in 2019 Read More »
Specialized manufacturing websites need to be special. In manufacturing, it can be easy to hone in on the grind of production: the technology used in your processes, the features of your products, etc. Those things are great – and they can serve as validation of your business’ expertise. But it’s important to view your website
4 Questions to Nail Website Design for Specialized Manufacturing Read More »
Because 2018 has been such a growth year for so many clients, the tension around what next year holds is growing. Here’s what I’m hearing. The Economic Bubble Will Pop Yes, the market has been on a good growth track and yes, we’ve all benefited from that over 2018. I’ve seen more acquisitions and scaling
What We All Fear In 2019 Read More »
When people think of podcasts, they most likely think of their favorite one to listen to or the best episode they’ve heard lately. Rarely do IT consultants consider the podcast as a valid outlet for public relations marketing, company branding, or even branding themselves as a thought leader. Which is too bad, because when it
The Power of the Podcast Read More »
There are plenty of ways to come up with pricing. One of the best (and most overlooked) is to use pricing as a position in the marketplace. Typical Pricing Thinking For many businesses, the typical way of creating pricing harkens back to days spent in any basic economics class. The predominant method: calculate the cost
Pricing is Positioning Read More »
