Why Increasing Facebook Likes Doesn’t Matter
Sending too much time increasing your facebook likes? Set your eyes on what will really benefit you, not some silly metric that can distract your real goals.
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When Your Retention Problem is Internal
Some retention problems can’t be solved with messaging. They are deep in your organization and you need to correct those before moving towards growth.
How-to do Marketing Automation for Ecommerce
Ready for marketing automation for your Ecommerce store? Let’s look at this roadmap for breaking into marketing automation.
When Customer Data Use Gets Creepy
In this post we’ll look at the “creepy” factor when it comes to big data use and how prevalent it is becoming for marketers.
Why Orientation Campaigns Matter
In this post, we take a look at why customer orientation campaigns have big value for companies that focus on customer experience and loyalty.
What a Loyalty Program Can’t Fix
Before you jump on the loyalty bandwagon, make sure you have the right intention and expectation of what loyalty programs can do for you.
Retention in Pay-Per-Use Online Services
Retaining customers in a pay-per-use online service creates a great opportunity for high customer revenue and longer happier relationships.
Building Value Through Messaging
In this post we look at how messaging adds value to your product or service retention efforts. Without increasing the value of your product or service, you risk the opportunity for real retention.
The Biggest Mistake in Loyalty Programs
Are you doing it? You might be and now would be a great time to correct this error before you go to far!
Creating a Loyalty Program
Want to start a loyalty program? Starting with the right foundation and understanding of the goals is critical to your success. In this post, we look at three core concepts of loyalty programs and how to start with the right goals in mind.