Jacob Brain, Author at New North

Why Email Marketing Works

There are dozens of reasons you should make email marketing a part of your strategy, but here are a few you should know.

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3 Email Addresses That Say You’re Unprofessional

Best Practices, Email Marketing / Jacob Brain

There’s a lot of variation when it comes to business protocols. One thing everyone can agree on, though, is having a good email address.

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Why Nobody Listens to You on Facebook

Best Practices, Content Creation, Inbound Marketing, Lead Generation, Social Media Marketing / Jacob Brain

Ever feel like nobody listens to you on Facebook? Here’s what to do.

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How to Fire Your Marketing Department

Best Practices, Inbound Marketing / Jacob Brain

Is it worth it to have an in-house marketing department – or should you fire your marketing team and outsource?

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Why Video Marketing Works

Content Creation, Inbound Marketing / Jacob Brain

Yes, video marketing is incredibly effective. Find out what makes video so great – and how it can work for your business.

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How to Know If Your Digital Marketing Is Working

Inbound Marketing / Jacob Brain

How do your marketing dollars turn into sales? Let’s find out.

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Dear CEO, Your Organization Smells Like You

Best Practices, Inbound Marketing / Jacob Brain

I’m sorry to say it, but all the challenges, troubles and issues that exist in your business usually come down to one thing – well, one person, really – you. Don’t try to blame the market, the customer, or the employee. It’s time we face up to the fact that everything rises or falls on

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