Email is a fantastic tool because we can learn lots of information about our users from each message we send. This list looks at some popular trends available for most email reporting systems, provides a few new ways to segment your list and provide incentives, and asks “where is there opportunity for growth?”
9 Creative Segmentation Techniques for Email Lists Read More »
One thing that will never stop in your business is the demand for your time and expertise. In this post, I propose a new way of looking at that demand and provide a framework to experience new freedom in your work life through a change in perspective and practice of time management.
Task Mangement is Time Management Read More »
Do you ever wonder what CPM, CPC, ROR, and COA actually mean, let alone how they can influence your online advertising? Let’s look at the most popular metrics, and how they enhance your understanding of your digital advertising spend and make you a more effective advertiser.
Exploring Digital Metrics, Part 1 Read More »
Do you ever wonder why your Web site doesn’t show up where you want it to in a search? The problem might be right under your nose! This article will look at seven tools and tips to help you understand your site through a search optimization audit.
Seven Quick Ways to Audit Your Site SEO Read More »
Two years of email statistics were analyzed for the Greater Frederick Advertising Federation to gather insights into the timings and content used in email messages to attract the more viewers. Surprising insights were discovered as the data showed some difference from the board’s expectations.
Two years of email data for not-for-profits Read More »
Thinking small is big. Well, its bigger than you might think when it comes to paying attention to the details of our lives and businesses. This theme is the centerpiece of the book, “The Power of Small“, by Linda Kaplan Thaler . This short read focuses on all of the small things that go into
The Power of Small: Why Little Things Make All the Difference Read More »
This inspirational headline has more of a “nuts and bolts” application than you might initially think. When we start to look at our interactions with our clients as relationships similar to our cherished personal relationships, we have the opportunity to capture a significant place in our client’s mind. When you establish a truthful, unfettered, and
The More You Give, The More You Receive Read More »
As we work everyday to enhance our marketing efforts, we can’t lose focus on the core fundamentals that make your business and brand work. No amount of money spent on advertising can compensate for a team member who regularly forgets calls, misses meetings, or falls through on promises. Promises are one of the human experiences
The Promise in Business Read More »
When is the last time you spent two hours analyzing your web stats? Do you know your highest viewed pages, or which pages have the highest bounce rate? Are you keeping track of your biggest referrer and spending your ad budget wisely? So much can be learned from a continual review of your website statistics.
Have You Looked at Your Web Statistics Lately? Read More »
As with every type of construction, there exists a standard where consumers and industry professionals come together to define a minimal definition of quality. That definition must be met to guarantee that everyone’s investment is sound, secure, and will last into the future. These standards protect not only the consumer’s investment, but a piece of
Why We Need Email Development Standards Read More »
