Lead Generation Archives

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Mastering the Art of Growth Marketing: A Basic Guide

At its core, growth marketing is all about achieving sustainable, measurable growth over time by aligning marketing and business goals, with eyes on full-funnel testing strategies. It’s guided by the principles of experimentation and optimization, utilizing tactics such as A/B testing, customer segmentation, personalization, and audience targeting to drive long-term engagement and maximize customer lifetime […]

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Meeting with business people to discuss and brainstorm ideas on financial reports. The concept of working as a team of financial advisors and accounting, investments with a team at the office.

What You Need in Your Data-Driven Growth Marketing Strategy (And What You Don’t)

Best Practices, Growth Marketing, Lead Generation / Jacob Brain

There is no full-proof guide to marketing strategy. What we mean is that there isn’t an exhaustive instruction manual. The business world moves quickly, and new technology and opportunities can make any manual out of date in a matter of months. Also, marketing is situational. A marketing strategy that works well for one organization won’t

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Here’s How HubSpot Can Improve Google’s Automated Bidding for Lead Generation Ads

Best Practices, Lead Generation, Marketing Ads, Marketing Automation / alex_murphy

It’s no secret that Google Ads is trying to shift towards fully automated campaign management, particularly when it comes to automated bidding strategies. If you’re hands-to-keyboard running ad campaigns, you’ve probably seen the recommendations in your Google Ads account urging to switch your campaign settings to a fully automated bidding strategy such as Maximize Clicks

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The Top 8 ABM B2B Agencies in 2023

Account Based Marketing, Lead Generation / Jacob Brain

As technology evolves, so does the way we do business—especially B2B marketing. Account-Based Marketing (ABM) is at the front of marketing evolution, as marketing tech for this B2B strategy has exploded over the past five years. We now have more software, platforms, strategies, and tactics at our disposal than ever. But with 94% of B2B

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The Top 8 B2B Technology Marketing Agencies and How to Select the Best for Your Company

4 Comments / Best Practices, Lead Generation / Jacob Brain

You’re part of a scrappy marketing team at a growing tech company. Your to-do list is a mile long, your budget is tight, and you’re expected to deliver enterprise-level results. Many B2B tech marketers we talk to believe they’ve maxed out their marketing efficiency. They think the only way to keep pace with competitors is

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Should You Adjust Your Marketing Strategy When Business is Slow?

Lead Generation, Marketing Ads, Marketing Budget, Marketing Strategy / Jacob Brain

My wife’s cousin, Hunter, is a very talented woodsman. At a young age, he spent hours upon hours in the woods with his dad, hunting, fishing, and–to my surprise—setting good old-fashioned traps for the slow seasons. In fact, much of Hunter’s off-season time was spent figuring out where foxes liked to eat, sleep, and forage,

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The Top 27 B2B Marketing Agencies in 2023

15 Comments / Best Practices, Inbound Marketing, Lead Generation, Marketing Analytics, Social Media Marketing / Jacob Brain

Finding the top B2B marketing agency can quickly become a challenge. We’ve been doing B2B marketing for over a decade, and we’re here to help you sort through the noise. This article provides a regularly-updated list of the best B2B marketing agencies based on their skillsets, key clients, and reviews. We’ll provide some definitions and

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The Lesson? Quality Always Trumps Quantity

Best Practices, Content Creation, Lead Generation / Jacob Brain

“Do less” may be racking up the popularity points in modern design and self-care, but the opposite motto has crept into digital marketing for B2B. We see this specifically in the content marketing industry. Every day, consumers are bombarded by more blogs, ads, infographics, and social media posts. This robust content dumping makes sense considering

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man bailing out his small fishing boat in a stream at sunset represent email marketing tips

5 Tips for a Successful B2B Email Marketing Campaign

Best Practices, Content Creation, Email Marketing, Inbound Marketing, Lead Generation / Jacob Brain

B2B email marketing can be a tough nut to crack. Too many businesses are baking in way too much content into their emails. These emails are being sent out in large blasts and they are at once under-personalized and over-designed—i.e., they take two minutes to load in your inbox. An overload of content can mean

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How a B2B SEO Agency Can Grow Your Business

Agile Marketing, Inbound Marketing, Lead Generation, Search Engine Optimization (SEO), Website Design / Jacob Brain

SEO. Such a small word that packs such a punch, especially in the world of B2B. Entire internal teams and B2B SEO agencies dedicate hours on end to this practice. This makes sense if you understand what SEO truly is. SEO, at a basic level, is a long-term marketing strategy employed to improve a website’s

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