Customer Experience & Expectations
In this post we’ll look at how expectations for our products and services are the starting point for the customer experience.
Customer Experience & Expectations Read More »
Marketing Automation
Biggest Mistake in SAAS Retention
In this post we look at one of the biggest mistakes that retention marketers overlook in their retention planning.
Biggest Mistake in SAAS Retention Read More »
Picking Your Fights in Retention Management
In this post we look at the process of evaluation every retention manager has to go through to navigate churn reduction in their organization.
Picking Your Fights in Retention Management Read More »
5 Basic Marketing Automation Emails for SAAS
In this post we look at five behaviors that indicate a strong marketing automation campaign for a SAAS product.
5 Basic Marketing Automation Emails for SAAS Read More »
Best Customer Retention Posts of 2013
A quick review of the top posts on newnorth.com over the past year.
Best Customer Retention Posts of 2013 Read More »
Why Orientation Campaigns Matter
In this post, we take a look at why customer orientation campaigns have big value for companies that focus on customer experience and loyalty.
Why Orientation Campaigns Matter Read More »
Retention and Customer Service
In this article we take a look at customer service from a proactive and reactive standpoint and how retention success depends on both.
Retention and Customer Service Read More »
Data Does Not Solve Retention Problems
Data alone can not solve your retention problems. In this post, we talk about the difference between data and insight in retention.
Data Does Not Solve Retention Problems Read More »
Impact of the Cancellation “Gauntlet”
Endless transfers in the cancelation processes give customers the cold shoulder to your brand and service. In this article we look the impact and remedy for these deadly processes.
Impact of the Cancellation “Gauntlet” Read More »
Customer Retention Should be 15% of Your Budget
In this article we look at a proper allocation to your retention marketing budget being the first step in understanding how to properly approach retention with your customer base.
Customer Retention Should be 15% of Your Budget Read More »
