Your B2B tech firm can have the best sales team in the world, but if you don’t have the right marketing strategy and tools, you’ll struggle to bring in leads. Lead generation is a crucial part of any B2B tech marketing plan, but it’s also complex and can feel intimidating. Let’s make it a little […]
10 Lead Generation Tools for B2B Marketing in Tech Read More »
If you’re a B2B tech company, go to Google, search for your five biggest competitors, and pull up their websites. I’ve got a twenty dollar bill that says at least three of them are doing content marketing. I’m serious here. Go do the search. Are at least three of your competitors regularly writing blogs or
3 Content Mistakes to Avoid in Your B2B Marketing Strategy Read More »
B2B tech marketing can feel complicated – but it doesn’t always have to. Here’s a simple strategy that consistently pays big dividends: create a landing page for your product or service and use it to convert paid traffic into customers. This is one of our favorite approaches to take in lead generation, and it works
The One-Page B2B Tech Marketing Funnel Read More »
The fight to rank for a keyword can feel like an uphill battle. For valuable terms, competition is tough. Rankings fluctuate. Results take time. It’s easy to become discouraged when B2B marketing in tech. But don’t give up hope yet. The key to SEO for B2B tech firms is to create an intelligent content strategy,
10 SEO Tips for B2B Marketing in Tech Read More »
B2B tech marketing tools are only useful if they’re used well. If you can’t aim appropriately and hit the nail on the head, your hammer will probably be more destructive than helpful. Pay-per-click campaigns are the same way. If you have a poor paid strategy, with misguided targeting, subpar content, and poor execution, most likely
How to Use Paid Ads in a B2B Tech Marketing Strategy Read More »
Video can be a hugely effective (and multifunctional) tool in a B2B tech marketing toolbox. It’s a great way to interact with your target audience and current customers, and it’s valuable across a ton of different platforms. But all too often, video marketing for B2B tech is niched into TV advertisements or product demos. There’s
How Should B2B Tech Firms Use Video? Read More »
B2B tech marketing should help firms to get new clients. But if that’s the goal, how should it work? It’s a big question – but it’s important to get right, because leads are key to business growth. With that in mind, we’re putting our extensive B2B tech marketing background to work to answer it correctly.
B2B Tech Marketing Lead Generation Tactics Read More »
B2B marketing is hard; the audience is smaller, the persona is difficult to reach, most purchases require several decision-makers, and the competition is fierce. To survive, marketers need to know they are reaching the right audience with the right message at the right time. This can’t (and shouldn’t) be done through the “shotgun approach” or
Guide to Data-Driven B2B Marketing Read More »
A key goal of marketing should be to help engineering firms get new clients. But how should it work? It’s a big question – but it’s important to get right, because leads are key to business growth. With that in mind, we’re putting our extensive B2B tech marketing background to work to answer it correctly.
Marketing for Engineering Firms: Lead Generation Tactics Read More »
If you found this blog post, you’re probably faced with either writer’s block or you’re faced with the prospect of writing your very first blog post as part of a marketing strategy. As a marketing company in Frederick, Maryland, we’re here to help.
