Two years of email statistics were analyzed for the Greater Frederick Advertising Federation to gather insights into the timings and content used in email messages to attract the more viewers. Surprising insights were discovered as the data showed some difference from the board’s expectations.
Two years of email data for not-for-profits Read More »
Thinking small is big. Well, its bigger than you might think when it comes to paying attention to the details of our lives and businesses. This theme is the centerpiece of the book, “The Power of Small“, by Linda Kaplan Thaler . This short read focuses on all of the small things that go into
The Power of Small: Why Little Things Make All the Difference Read More »
This inspirational headline has more of a “nuts and bolts” application than you might initially think. When we start to look at our interactions with our clients as relationships similar to our cherished personal relationships, we have the opportunity to capture a significant place in our client’s mind. When you establish a truthful, unfettered, and
The More You Give, The More You Receive Read More »
As we work everyday to enhance our marketing efforts, we can’t lose focus on the core fundamentals that make your business and brand work. No amount of money spent on advertising can compensate for a team member who regularly forgets calls, misses meetings, or falls through on promises. Promises are one of the human experiences
The Promise in Business Read More »
When is the last time you spent two hours analyzing your web stats? Do you know your highest viewed pages, or which pages have the highest bounce rate? Are you keeping track of your biggest referrer and spending your ad budget wisely? So much can be learned from a continual review of your website statistics.
Have You Looked at Your Web Statistics Lately? Read More »
As with every type of construction, there exists a standard where consumers and industry professionals come together to define a minimal definition of quality. That definition must be met to guarantee that everyone’s investment is sound, secure, and will last into the future. These standards protect not only the consumer’s investment, but a piece of
Why We Need Email Development Standards Read More »
It could easy go without saying that businesses thrive on information. Lucky for us, we live in a day and age when more and more information is available to us freely for our gathering. No longer must you pay inflated IT costs or set up designated task forces to research your markets. There are many
Three Free Information Tools From Google Read More »
I was recently interviewed for an online marketing story for the Frederick News Post. Trying to summarize online marketing into a single article for a newspaper was a pretty tough job for the reporter, but he did a pretty good job of catching the major points and options available for marketers. Many other colleagues from
Optimizing Online, Tobin Lehman featured in FNP Business section Read More »
