B2B marketing can be complex. From demand generation, to lead nurturing, to pipeline acceleration, there are a lot of moving parts to B2B marketing campaigns. That’s where marketing automation techniques come in. The right techniques can help all those moving parts move as one. This type of automation is already moving from luxury to necessity. […]
Top B2B Marketing Automation Techniques Read More »
The world of B2B digital advertising can seem like uncertain and murky waters sometimes to B2B tech businesses. You want new customers and higher revenue but you’re not sure how to advertise in a way that maximizes growth opportunities and minimizes wasteful spending. A step-by-step outline is usually helpful in these circumstances. With that in
6 Strategy Steps to B2B Digital Advertising Success Read More »
The days are long, and the years are short. This is true for raising a family and for much of our working lives. I found this to be especially true as I sat down to reflect on the journey of doing agile marketing for New North. Our “agile” has evolved from the company’s early days
Reflections on 5+ Years Of Agile Marketing Read More »
There’s a (semi) private little war raging in inbound marketing. It’s been going on for a while, but it most likely will not be stopping or really coming to a head anytime soon. It’s a “cold” war, if you will. Before you get concerned or confused, this is about demand generation vs. lead generation. As
Demand Generation vs. Lead Generation: Why Their Differences Matter Read More »
We’ve all heard the classic adage “mistakes are how you learn.” This is true. There’s much you take in from messing up an endeavor and trying again. Unfortunately, mistakes can also be how you lose time, revenue, resources, and opportunities. For B2B marketers, this can happen with the best laid plans. Sometimes our ad campaigns
Top 5 B2B Ad Campaign Mistakes to Avoid. Read More »
Converts, satisfies ad expectations, presents relevant and concise messaging, and connects with target personas are attributes that describe a good landing page experience. Why? The clue comes from the final word in the sentence above: “experience.” A landing page experience equals user experience. Google Ads describes it this way, “Your landing page experience refers to
Which Attributes Describe a Good Landing Page Experience? Read More »
We’re just going to say it. Knowing your cost per lead (CPL) without your maximum cost per lead is a vanity metric. CPL doesn’t matter until you determine what it needs to be. You need to find the right CPL that generates profit. That statement might seem obvious. Of course, calculating your CPL is about profit. Unfortunately, many B2B
Calculating Your Maximum Cost Per Lead and Why it’s Crucial for Your Marketing Strategy Read More »
Looking to up your B2B marketing skills? Want guidance as you put strategies into action? These seven blogs are great places to start. 1. New North Insights Yes, we’re slightly biased. But if you’re looking to learn B2B marketing, we’re confident our content can help. We cover pretty much everything – from tactics to theories
7 of the Best B2B Marketing Blogs Actually Worth Reading Read More »
Why is it important to know the difference between ad landing pages and general website pages? The short answer: it’s one of the more common mistakes we see businesses make in their marketing and it impacts campaign performance. When businesses don’t understand that these pages serve different purposes, they risk tanking customer acquisition and not
Landing Page vs. Website Pages. There’s a Difference. Read More »
What is B2B and B2C? How different are they really? B2B and B2C do overlap in some areas but in others, they really don’t. Understanding where they fit together and where they don’t is crucial for marketing strategy and messaging, especially as your business moves forward in 2023. With that in mind, let’s talk about
B2B Marketing vs. B2C Marketing: What’s the Difference in 2023? Read More »
