Customer Lifetime Value for Loyalty Programs
Need to know how valuable your loyalty customers are? CLV will help you understand this and more about your program success.
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data
Benchmarking Data For Your Loyalty Program
Where do you stand today vs yesterday? Without benchmarking your loyalty program data you will have no grasp on moving the needle in your program efforts. In this post we look at a few ways you can put meaning in your loyalty data.
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Data Driven Marketing
Data driven marketing is using the power of data to inform and direct your marketing efforts. In this post, we explore the benefits of this approach to marketing.
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Captain America, Zola’s Algorithm, and Predictive Analytics
Science fiction is a great lens to our hopes and fears about the future. In this post we take a look the role of predictive analysis in the latest Captain America film.
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3 Tactics for Reading Customer Data
Chopping up your data can be rewarding but exhausting if you don’t know where to start or have the right tools. In this post we look at three ways you can dive into your data quickly with no extra software.
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When Your Retention Problem is Internal
Some retention problems can’t be solved with messaging. They are deep in your organization and you need to correct those before moving towards growth.
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When Customer Data Use Gets Creepy
In this post we’ll look at the “creepy” factor when it comes to big data use and how prevalent it is becoming for marketers.
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3 Powerful Retention Metrics for Marketing B2B SAAS
Are you tracking your retention with the right metrics? In this post, we’ll discuss three metrics that can assess your product health.
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Data Does Not Solve Retention Problems
Data alone can not solve your retention problems. In this post, we talk about the difference between data and insight in retention.
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Looking Beyond Net Promoter Score
Are we using Net Promoter to give more meaning than it really states? In this post we explore a case for deeper thinking about this widely used customer service tool.
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