Email

How to Increase Click-Though Rates In Email

Your ability to increase click-though rates will determine the overall success of your email campaign. Although email open statistics can give us much hope, click-through from the user is required for real success. So how do we increase click-though rates? Here are some tips: Increase Your Link Count Depending on the focus and point of your email, […]

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Two years of email data for not-for-profits

Two years of email statistics were analyzed for the Greater Frederick Advertising Federation to gather insights into the timings and content used in email messages to attract the more viewers. Surprising insights were discovered as the data showed some difference from the board’s expectations.

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