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Author name: Jacob Brain

b2b technology blogs

15 Best B2B Tech Marketing Resources for Growing Your Skills and Business

19 Comments / Best Practices, Content Creation, Inbound Marketing /

Looking for insights into B2B tech marketing? You’ve come to the right place. First, a note: there aren’t many notable publications that focus on B2B technology marketing specifically – but there are plenty of awesome publications that include it in their content. To offer a well-rounded resource pool for the subject, I’ve broken these up […]

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Top 4 B2B SaaS Marketing Channels

Best Practices, Inbound Marketing, Paid Media, Search Engine Optimization (SEO), Social Media Marketing /

First things first: Don’t take this list as law. It’s not set in stone. That’s not saying there’s not data behind it. There is. But it is saying that the top B2B SaaS marketing channels for your company may not align with the channels we’ve listed here. The top channels for your company are the

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Beyond the List: Unique Strategies Employed by Leading B2B Lead Generation Companies

Content Creation, Growth Marketing, Inbound Marketing, Marketing Strategy /

If you’re a B2B marketer, you’re responsible for generating leads. But when you’re in B2B tech, your SDR team can’t cold call down a list all day. Prospects aren’t picking up the phone. Even some of the best cold callers can’t get more than a 2% success rate. So where do you go to generate

Beyond the List: Unique Strategies Employed by Leading B2B Lead Generation Companies Read More »

Busy crowds of people walking across the intersection of 5th Avenue and 23rd Street in Manhattan, New York City with sunlight background

The Best B2B Lead Generation Strategies for Growth

Growth Marketing, Lead Generation, Marketing Strategy /

The primary metric of interest in any meaningful B2B marketing strategy effort will always be generating leads. This is a pretty hard-and-fast rule.  But many B2B businesses struggle to find their momentum when it comes to successful lead generation via digital marketing. As a B2B marketing agency, we know the uphill battle many businesses face

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The Future of B2B Growth Digital Marketing: Trends to Watch

Growth Marketing /

There are many marketing strategies out there, and each one has a guiding principle of some kind: product-led growth, lead generation, and brand building are common approaches. While there are valuable elements in each school of thought, growth marketing has quickly become the strongest path to success for B2B companies. What Is B2B Growth Marketing?

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Growth Marketing for B2B: 5 Strategies and Tactics

Growth Marketing /

Growth marketing is a marketing approach that applies the principles of growth hacking to the B2B marketing funnel. Instead of sticking with a single set of marketing tactics, companies use B2B growth marketing tactics to quickly test numerous marketing strategies, optimizing those tests as they go. Growth marketing is data-driven, using objective metrics to determine

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the pirate captain holds the ship's steering wheel and sails across the sea on a sailing pirate ship render 3d

The Growth Marketing Funnel—What is is and Why We Swear By It

Growth Marketing, Lead Generation /

Have you heard of the Pirate Funnel? Businesses are using this growth marketing strategy to cut through process confusion, identify bottlenecks, and grow faster. It’s a funny name—and certainly doesn’t sound like serious business. But once you see the results of this powerful technique, you’ll be saying “Arrrr, matey” with the best of them. (Sorry…

The Growth Marketing Funnel—What is is and Why We Swear By It Read More »

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