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Author name: Jacob Brain

b2b cost per lead

Calculating Your Maximum Cost Per Lead and Why it’s Crucial for Your Marketing Strategy

Lead Generation /

We’re just going to say it. Knowing your cost per lead (CPL) without your maximum cost per lead is a vanity metric.  CPL doesn’t matter until you determine what it needs to be. You need to find the right CPL that generates profit. That statement might seem obvious. Of course, calculating your CPL is about profit. Unfortunately, many B2B […]

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7 of the Best B2B Marketing Blogs Actually Worth Reading

Content Creation, Marketing Strategy /

Looking to up your B2B marketing skills? Want guidance as you put strategies into action? These seven blogs are great places to start. 1. New North Insights Yes, we’re slightly biased. But if you’re looking to learn B2B marketing, we’re confident our content can help. We cover pretty much everything – from tactics to theories

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Landing Page vs. Website Pages. There’s a Difference.

Best Practices, Inbound Marketing, Lead Generation /

Why is it important to know the difference between ad landing pages and general website pages? The short answer: it’s one of the more common mistakes we see businesses make in their marketing and it impacts campaign performance. When businesses don’t understand that these pages serve different purposes, they risk tanking customer acquisition and not

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b2b lead magnets

The Quick Guide to B2B Lead Magnets

Best Practices, Content Creation, Lead Generation /

Leads are the lifeblood of B2B businesses (or really any business.) They are the difference between stable, steady growth and stagnation. Unfortunately, crafting a winning strategy for capturing these leads can be complex and arduous. Many B2B businesses and companies struggle with this process. They pour time, effort, and money into attracting website traffic through search

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image ofr b2b saas marketing plan

B2B SaaS Marketing Plan Template (2023)

Best Practices, Content Creation, Inbound Marketing, Lead Generation, Marketing Analytics, Marketing Automation, Paid Media, Search Engine Optimization (SEO), Social Media Marketing, Video Marketing, Website Design /

There’s not really a template for good marketing. Bear with me – I know that I’ve started this article with a sentence that directly contradicts its title. But here’s what I’m getting at: When most people hear the word “template,” they think of something they can pretty much copy and paste. But a good marketing “template”

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Will Trade Shows Return to B2B Marketing In 2022?

Uncategorized /

The B2B marketing world is all about change and adaptation. We are constantly optimizing our approach to achieving growth. After the COVID 19 reared its ugly head in 2020, marketers adapted again. However, this time it was more about survival than growth.  Unfortunately, many staples of the industry nearly went the way of the Dodo Bird. Event marketing,

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New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct rigorous research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.

With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.

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