Why I Left Your App: An Open Letter
Its me, well you don’t remember me, but I left your app about two months ago and I wanted to give you some closure.
Why I Left Your App: An Open Letter Read More »
Marketing Analytics
The Difference Between Loyalty and Retention
Do you know the difference? In this post, we help draw a line between these two topics to help marketers define the approaches.
The Difference Between Loyalty and Retention Read More »
When Customer Data Use Gets Creepy
In this post we’ll look at the “creepy” factor when it comes to big data use and how prevalent it is becoming for marketers.
When Customer Data Use Gets Creepy Read More »
Stop Chasing Big Data Analytics
Looking for something and want to bet the farm that big data analytics is the right ticket? Think again. Let’s take a step into reason before jumping into the big expense of big data.
Stop Chasing Big Data Analytics Read More »
3 Powerful Retention Metrics for Marketing B2B SAAS
Are you tracking your retention with the right metrics? In this post, we’ll discuss three metrics that can assess your product health.
3 Powerful Retention Metrics for Marketing B2B SAAS Read More »
Customer Experience & Expectations
In this post we’ll look at how expectations for our products and services are the starting point for the customer experience.
Customer Experience & Expectations Read More »
5 Basic Marketing Automation Emails for SAAS
In this post we look at five behaviors that indicate a strong marketing automation campaign for a SAAS product.
5 Basic Marketing Automation Emails for SAAS Read More »
Why Orientation Campaigns Matter
In this post, we take a look at why customer orientation campaigns have big value for companies that focus on customer experience and loyalty.
Why Orientation Campaigns Matter Read More »
Why Loyalty Programs Fail
Wondering why your loyalty program is headed for death row? In this article we talk about three attributes of a dying program.
Why Loyalty Programs Fail Read More »
Data Does Not Solve Retention Problems
Data alone can not solve your retention problems. In this post, we talk about the difference between data and insight in retention.
Data Does Not Solve Retention Problems Read More »
