There’s a (semi) private little war raging in inbound marketing. It’s been going on for a while, but it most likely will not be stopping or really coming to a head anytime soon. It’s a “cold” war, if you will. Before you get concerned or confused, this is about demand generation vs. lead generation. As […]
Demand Generation vs. Lead Generation: Why Their Differences Matter Read More »
Converts, satisfies ad expectations, presents relevant and concise messaging, and connects with target personas are attributes that describe a good landing page experience. Why? The clue comes from the final word in the sentence above: “experience.” A landing page experience equals user experience. Google Ads describes it this way, “Your landing page experience refers to
Which Attributes Describe a Good Landing Page Experience? Read More »
We’re just going to say it. Knowing your cost per lead (CPL) without your maximum cost per lead is a vanity metric. CPL doesn’t matter until you determine what it needs to be. You need to find the right CPL that generates profit. That statement might seem obvious. Of course, calculating your CPL is about profit. Unfortunately, many B2B
Calculating Your Maximum Cost Per Lead and Why it’s Crucial for Your Marketing Strategy Read More »
Why is it important to know the difference between ad landing pages and general website pages? The short answer: it’s one of the more common mistakes we see businesses make in their marketing and it impacts campaign performance. When businesses don’t understand that these pages serve different purposes, they risk tanking customer acquisition and not
Landing Page vs. Website Pages. There’s a Difference. Read More »
Leads are the lifeblood of B2B businesses (or really any business.) They are the difference between stable, steady growth and stagnation. Unfortunately, crafting a winning strategy for capturing these leads can be complex and arduous. Many B2B businesses and companies struggle with this process. They pour time, effort, and money into attracting website traffic through search
The Quick Guide to B2B Lead Magnets Read More »
B2B marketing strategies can be complex. And it’s even more complex when small marketing teams focus on tactics first instead of strategy. Just yesterday, I scrolled through my LinkedIn feed and saw these headlines: Youtube is the sleeping giant of B2B If your leads from LinkedIn aren’t marketing qualified, you have a hole in your
Beyond Tactics: Crafting a B2B Marketing Strategy for Your Lean Team Read More »
There’s not really a template for good marketing. Bear with me – I know that I’ve started this article with a sentence that directly contradicts its title. But here’s what I’m getting at: When most people hear the word “template,” they think of something they can pretty much copy and paste. But a good marketing “template”
B2B SaaS Marketing Plan Template (2023) Read More »
The bad news is that MSP marketing is hard. It’s hard because, even though the MSP model has been around for decades, many of your prospective clients still don’t quite get the full value you offer. It’s hard because there are a ton of potential marketing tactics to try – and many of them don’t seem
The Top 5 MSP Marketing Agencies in 2023 Read More »
Every business wants to generate leads. But lead generation is hard. And it’s especially hard to do consistently. I spoke recently with a salesperson from a technology service who has been struggling with reduced lead flow. A couple of years ago, he said, he was getting four or five leads each week from organic traffic
How to Do B2B Lead Generation in 2023 Read More »
If you’re looking for a B2B SaaS marketing strategy, here are two key points to remember: Effective strategy can only be shaped in pursuit of a goal – so you have to know what your goals are. Effective strategy is shaped for specific contexts – so you need to clarify what kind of B2B SaaS you’re marketing.
The Top 3 B2B SaaS Marketing Strategies Read More »
