Episode 10: A Marketing Stats Explosion
In this week’s episode, Jacob and Tobin run through a marketing stats explosion. Join the discussion to hear 50+ marketing statistics that you need to know.
Podcast
Episode 9: What Web Design Really Means
In this week’s episode, Tobin is joined by Lydia, New North’s expert designer. They discuss what web design really means and where it’s going.
Episode 8: A SEO Site Audit
In this week’s episode, we discuss the basic premise of SEO, and run through a quick site audit to help you determine if you’re doing it well.
Episode 7: The Why and How of Sales and Marketing Integration
In this week’s episode, we discuss why integrating sales and marketing is so crucial, then examine the best ways to do align the two departments.
Episode 6: Uncovering the Gold Mine of Expert Content
In this week’s episode, we discuss how to uncover the gold mine of your expertise using expert content marketing.
Episode 5: Which Social Media Channels Should I Be On?
In this week’s episode, we talk about social media marketing, and discuss which social media channels B2B businesses should be using.
Episode 4: How to Increase Email Open Rates
In this week’s episode, we talk about email open rates – how they’re calculated, why they matter, and how to increase them.
Episode 3: Getting More Leads From Website Visitors
In this week’s episode, we talk about conversion optimization, a new tool to help you to collect more leads, and a book that’ll change how you view pricing.
Episode 2: Time Management – How to Get the Most Out of Your Day
In this episode of You’re the Marketing Department, Tobin and Jacob discuss time management techniques that will help you become more efficient – and make time for the things that matter.
Episode 1: How to Create (and Present) a Marketing Budget
Tobin and Jon discuss how to define your marketing budget to make sure that you cover all of your bases and maximize your opportunities – and then how to present that budget to the powers that be.