Best Practices Archives

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Three Ways for B2B Marketers to Align Budget With Business Goals

Best Practices, Marketing Budget, Marketing Strategy / Jacob Brain

Our previous article on budgeting tips for marketing addressed four key areas: Goal alignment Leveraging past success Evaluation metrics Data This time we will focus on just the first, and arguably most important, item: Goal alignment. If your budget recommendations don’t align with larger company goals, the past successes, evaluation of metrics, and data can […]

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The Definitive Guide to Setting a Killer Marketing Budget

Best Practices, Marketing Budget, Marketing Strategy / Jacob Brain

Budgeting season is upon us. Like us, we’re sure you’re thinking and talking about your 2023 marketing budgets. Setting a 2023 Marketing Budget: Where Do You Start? There are different approaches to budgeting for marketing expenditure. In some organizations, the marketing team is given a set amount to spend, and they’re expected to figure how

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The Top 27 B2B Marketing Agencies in 2023

15 Comments / Best Practices, Inbound Marketing, Lead Generation, Marketing Analytics, Social Media Marketing / Jacob Brain

Finding the top B2B marketing agency can quickly become a challenge. We’ve been doing B2B marketing for over a decade, and we’re here to help you sort through the noise. This article provides a regularly-updated list of the best B2B marketing agencies based on their skillsets, key clients, and reviews. We’ll provide some definitions and

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The Lesson? Quality Always Trumps Quantity

Best Practices, Content Creation, Lead Generation / Jacob Brain

“Do less” may be racking up the popularity points in modern design and self-care, but the opposite motto has crept into digital marketing for B2B. We see this specifically in the content marketing industry. Every day, consumers are bombarded by more blogs, ads, infographics, and social media posts. This robust content dumping makes sense considering

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How to Create a B2B Marketing Funnel

Best Practices, Paid Media, Search Engine Optimization (SEO) / Jacob Brain

Fun fact: Most B2B buyers are already 57% of the way through the buying process before they make contact with a representative. The takeaway: If your B2B marketing funnel isn’t set up correctly, you’ll lose a lot of would-be customers. Get the top of the funnel wrong, and they’ll never see your marketing. Get the bottom of the funnel

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image of old numbered boxes that represent ABM campaign strategies

5 ABM Campaign Strategies Explained

Account Based Marketing, Agile Marketing, Best Practices / Jacob Brain

Are you stuck thinking of your next approach to your ABM campaign? Or maybe your last campaign did not reach the goals you had hoped? In this article, we will review the reason for ABM campaigns and give you five basic strategies for goals and implementation that can help you achieve success in your next

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5 Tips for a Successful B2B Email Marketing Campaign

Best Practices, Content Creation, Email Marketing, Inbound Marketing, Lead Generation / Jacob Brain

B2B email marketing can be a tough nut to crack. Too many businesses are baking in way too much content into their emails. These emails are being sent out in large blasts and they are at once under-personalized and over-designed—i.e., they take two minutes to load in your inbox. An overload of content can mean

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The Best Value to Offer at Each Stage of the Funnel

Best Practices, Inbound Marketing, Lead Generation / colin_costigan

In E.T., Elliott had to figure out a way to get E.T. out of the forest. The quickest way would be to grab E.T. and run, but that may prove to be difficult. After some thought, Elliott decided to let E.T. come to him. But how? He had the bright idea to leave a few

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Top 3 Demand Generation Metrics to Track

Agile Marketing, Best Practices, Marketing Analytics / Jacob Brain

We’re back. And we brought demand generation with us again. We’d like to dive a little deeper into how demand gen breaks from lead gen and how you can use it, and what demand generation metrics you need to be looking at. Of course, the understanding here is that both perspectives are viable strategies for

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6 Strategy Steps to B2B Digital Advertising Success

Best Practices, Inbound Marketing, Lead Generation, Marketing Ads / Jacob Brain

The world of B2B digital advertising can seem like uncertain and murky waters sometimes to B2B tech businesses. You want new customers and higher revenue but you’re not sure how to advertise in a way that maximizes growth opportunities and minimizes wasteful spending. A step-by-step outline is usually helpful in these circumstances. With that in

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