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Here’s How HubSpot Can Improve Google’s Automated Bidding for Lead Generation Ads

Best Practices, Lead Generation, Marketing Ads, Marketing Automation /

It’s no secret that Google Ads is trying to shift towards fully automated campaign management, particularly when it comes to automated bidding strategies. If you’re hands-to-keyboard running ad campaigns, you’ve probably seen the recommendations in your Google Ads account urging to switch your campaign settings to a fully automated bidding strategy such as Maximize Clicks […]

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The Top 8 B2B Technology Marketing Agencies and How to Select the Best for Your Company

4 Comments / Best Practices, Lead Generation /

You’re part of a scrappy marketing team at a growing tech company. Your to-do list is a mile long, your budget is tight, and you’re expected to deliver enterprise-level results.  Many B2B tech marketers we talk to believe they’ve maxed out their marketing efficiency. They think the only way to keep pace with competitors is

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Should You Adjust Your Marketing Strategy When Business is Slow?

Lead Generation, Marketing Ads, Marketing Budget, Marketing Strategy /

My wife’s cousin, Hunter, is a very talented woodsman. At a young age, he spent hours upon hours in the woods with his dad, hunting, fishing, and–to my surprise—setting good old-fashioned traps for the slow seasons. In fact, much of Hunter’s off-season time was spent figuring out where foxes liked to eat, sleep, and forage,

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How ClickCease Saved Our Client $5,000+ of Click Fraud

Best Practices, Marketing Ads, Paid Media /

You’ve got a limited marketing budget that you had to fight for, and from that you carefully planned various ad campaigns down to the dollar. Your keywords were selected carefully, and you’re very hopeful that this killer ad you’ve just placed will bring in some needed leads this month. However, with your limited budget, you

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Three Ways for B2B Marketers to Align Budget With Business Goals

Best Practices, Marketing Budget, Marketing Strategy /

Our previous article on budgeting tips for marketing addressed four key areas: Goal alignment Leveraging past success Evaluation metrics Data This time we will focus on just the first, and arguably most important, item: Goal alignment.  If your budget recommendations don’t align with larger company goals, the past successes, evaluation of metrics, and data can

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The Definitive Guide to Setting a Killer Marketing Budget

Best Practices, Marketing Budget, Marketing Strategy /

Budgeting season is upon us. Like us, we’re sure you’re thinking and talking about your 2023 marketing budgets. Setting a 2023 Marketing Budget: Where Do You Start? There are different approaches to budgeting for marketing expenditure. In some organizations, the marketing team is given a set amount to spend, and they’re expected to figure how

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The Top 27 B2B Marketing Agencies in 2023

15 Comments / Best Practices, Inbound Marketing, Lead Generation, Marketing Analytics, Social Media Marketing /

Finding the top B2B marketing agency can quickly become a challenge. We’ve been doing B2B marketing for over a decade, and we’re here to help you sort through the noise. This article provides a regularly-updated list of the best B2B marketing agencies based on their skillsets, key clients, and reviews. We’ll provide some definitions and

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New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct rigorous research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.

With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.

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